How we got here
Marcus Hale started GridWave FlowShift in the spring of 2019 after seven years running operations for a mid-size logistics company in Bristol. The job was fine. The processes were not. He spent most of those seven years building workarounds for workarounds, writing documentation that nobody read, and sitting in planning meetings that produced beautiful slides and very little else. Eventually he thought: there has to be a better way to do this, and also, I would like to be the one who figures it out.
The first year was instructive in the way that falling down stairs is instructive. Marcus took on three clients simultaneously, underpriced all of them, and delivered good work while runnin…
We figure it out. Usually.
Marcus Hale spent seven years in operations management at a Bristol-based logistics firm before founding GridWave FlowShift in 2019. He has a background in systems thinking and spent two years before that as a project coordinator at a small Edinburgh architecture practice, which is where he first became obsessed with the gap between how processes are supposed to work and how they actually do. He reads a lot of organisational theory, owns too many notebooks, and has a habit of drawing process maps on napkins at dinner. He lives in Edinburgh with a dog named Biscuit who has no opinions on workflow design.